![HIG Product and Icon Design – Gif showing final product labels including icons showing the USPs (unique selling proposition) prepared according to Amazon image guidelines](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/e524cb4a-fc1d-46ad-8fea-c979c5708ca1_rw_1920.gif?h=1ff25215a6a9a596a4c85899084d7559)
The Task:
Design new product labels for Hanf im Glück in the existing corporate design. > Edit and optimize the product images for Amazon. > Filter the most important selling points from the product descriptions on the website and create icons for them. > Design infographics with icons for USPs for Amazon.
Gestalte neue Produktetiketten im bestehenden Corporate Design. > Bearbeite und optimiere die Produktbilder für Amazon. > Filtere die wichtigsten Verkaufsargumente aus den Produktbeschreibungen der Website erstelle Icons für diese. > Gestalte Infografiken mit den Icons für Amazon.
The Challenge:
The corporate design is not defined and there is no access to the source files for editing.
Das Corporate Design ist nicht festgelegt und es gibt keinen Zugriff auf die Ursprungsdateien zur Bearbeitung.
Product Design
Analyzing the existing corporate design and benchmarks, further developing the product label concept based on the existing product label, preparing the labels for printing, preparing the product photos as well as photos of third-party brands according to Amazon image guidelines.
Analyse des bestehenden Corporate Designs und von Benchmarks, Weiterentwicklung des Produktetiketten-Konzepts auf der Grundlage des bestehenden Produktetiketts, Vorbereitung der Etiketten für den Druck, aufbereiten der Produktfotos sowie Fotos von Fremdmarken entsprechend der Amazon-Bild-Richtlinien.
![Photo of analysis of the current state of the brand](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/7c42e058-41ac-4581-a3f9-cd6aaf664302_rw_3840.png?h=071512ce5fbae49f2119949b75ddef4e)
Analysis of the current state of the brand
![Screenshot of the rough definition of the target audience](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/950af8b8-3f35-460c-bd5d-2206ec30ba12_rw_1200.png?h=1fb55d89a7771a97178b6944dfbd1477)
Rough definition of the target audience
![Screenshot of testing variants (The black glass on the right is the product already on the market.)](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/05b32d9b-6cba-4b5d-9333-949faa5ae648_rw_1200.png?h=fcc463b0cf68abafcdd996b57eebe9b4)
Testing variants (The black glass on the right is the product already on the market.)
![Overview testing variants created in Adobe Illustrator](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/14e21f49-326a-4c7b-a62e-cda0c49cb64b_rw_1200.png?h=90997a404d8dda930cfd9924d5cc7714)
Overview of tested variants created in Adobe Illustrator
![Screenshot of testing variants development](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/6d6e19ec-623a-4146-b745-f5136adfd294_rw_3840.png?h=e9c5bc1bb49fc689159c9fa09e1ea1c2)
Testing variants development
Variants testing in multiple test print
![Picture of final label concept design created in Adobe Illustrator](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/fb439999-6996-4fa7-9ac7-4424ca742104_rw_1920.jpg?h=2ee3dfe35ed8cd3663a7c13b6a1bcee1)
Final label concept design created in Adobe Illustrator
Video of printed prototypes
![Example picture of generate file for printing](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/3f7bfb4a-793b-4af7-bac1-a59e02b004b0_rw_1920.jpg?h=6f28cd1c4c56122f48f2058a783a548c)
Generate files for printing
![GIF of final product images prepared according to Amazon image guidelines](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/33db30e9-a30a-466c-b903-76d37b8abf78_rw_1920.gif?h=2f1083451c38df780a48ecf85b8db92d)
Final product images prepared according to Amazon image guidelines
![GIF of product images of third-party brands prepared according to Amazon image guidelines](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/cfe6c534-d79c-4d77-a310-17b045d58590_rw_1920.gif?h=1c698d796a727badcc6e36a9d23ff84a)
Product images of third-party brands prepared according to Amazon image guidelines
Icon and Infographic Design
Preparing additional product photos according to Amazon image guidelines, extracting Unique Selling Propositions (USPs) from the product copy of in-house and third-party branded products from the website, icon research, testing variations, designing infographics for Amazon, and additional design of social media icons for the corporate website.
Aufbereiten weiterer Produktfotos entsprechend der Amazon-Bild-Richtlinien, extrahieren der Unique Selling Propositions (USPs) aus den Produkttexten der Eigen- und Fremdmarken-Produkte der Website, Icon-Recherche, Testen von Varianten, Entwerfen von Infografiken für Amazon und zusätzliches Design von Social-Media-Icons für die Unternehmens-Website.
![Screenshot of icon development](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/0b690b61-19a5-410c-944c-61a7b6a68ac0_rw_3840.jpg?h=4438e845fe460fb77749d5803d4d5534)
Icon development, testing variants
![Screenshot of developing needed icons as sets](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/35ad89bc-da29-4925-89d3-6a540e0ed00f_rw_3840.jpg?h=dc496baf0b76aad1e9c20d9271880214)
Developing needed icons as sets
![Screenshot of created social media icons for online store](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/9c9b7222-9383-4565-bd72-b0de4dcac80f_rw_1920.png?h=70a14af9a2960d4654a88240f4c891f8)
Social media icons for online store
![HIG Product and Icon Design – Gif showing final product labels including icons showing the USPs (unique selling proposition) prepared according to Amazon image guidelines](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/de6e0506-05f4-4f18-acbf-247b65d36cb6_rw_1920.gif?h=4c104597f525df736c397ea57c2a2f68)
USP infographics with main product images prepared according to Amazon image guidelines
![HIG Product and Icon Design – Gif showing third party products including icons showing the USPs (unique selling proposition) prepared according to Amazon image guidelines](https://cdn.myportfolio.com/2960dc9c-e299-4032-bd7b-29d662cbd447/af57f6d8-b8b2-4aa4-b159-9258916d7732_rw_1920.gif?h=b3638acec73d493b3617803bd0eb74fa)
USP infographics with main product images of third-party brands prepared according to Amazon image guidelines