Due to the special material and nature of the products, a 3D rendering was created for the visualization of the prototypes.

If you want to learn more about market positioning, target audience and strategy of this project, start your journey with the BRANDING CASE STUDY.
PRODUCT DESIGN DECISIONS
​​​​​​​PRODUCT ATTRIBUTES
- Professional
- High quality
- Playful
- Dreamy
- Transparent (our brand has nothing to hide)
- Individual
MATERIAL SELECTION
Plexiglass:
- Transparent (honest)
- Durable
- Simple
- Cheerful (for the dreamers of this world)
- Adapts to the individual environment of the user
Gummed lettering and illustration:
- Sits securely in the hand and hides technical elements through translucency
FORM
Rectangle:
- Works well for transportation and storage
- Does not roll away when dropped
Rounded corners:
- Soft / gentle
- No risk of injury
SIZE
- Harmonious size ratio calculated according to the golden section
LETTERING
- Female products = white metallic
- Male products = black metallic
PACKAGING
- Transparent
- Translucent for larger logo display

Products front side incl. size information, labeling and illustration

Products back side incl. fold-out label with ingredients and legal information

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